5 Reasons Why Web Design Takes Time
By Neil Kilgallon on Friday, 21 February 2025
ID Studio is not the only web design agency that gets asked if it can 'create a website within a couple of weeks'—or worse, a few days! Web design takes time, and like most things, you get what you pay for.
As a London-based web design company, we’re passionate about delivering sites that don’t just look good but perform brilliantly. So, why does web design take time? Here are five key reasons - and why that’s good for you.
1. Understanding Your Unique Needs
No two businesses are the same; your website shouldn’t be either. Before sketching a single pixel at ID Studio, we dive deep into who you are, your story, your audience, and what you want them to do when they land on your website.
Consider a London retailer versus a tech startup in South Bank. One might need a vibrant, sales-focused layout; the other, a sleek, professional design to build credibility and reputation. This discovery phase, where we ask questions, listen, and plan, is the foundation of a website that’s unique to you. If we skip it, you’re stuck with a generic template that doesn’t represent who you are and what your website is trying to achieve.
2. Crafting A User-Centric Design
A beautiful website is pointless if visitors can’t find what they need. That’s why we spend time designing from your users' perspective. It is about creating an intuitive and effortless experience that enables users to complete their primary website goals, whether research your services, sign up for a subscription or make a purchase.
Have a look at our work for Rosebank. We created a design highlighting their beautiful landscape creations, ensuring every garden, patio, and outdoor space popped on the screen. This wasn’t a quick job; we spent time refining wireframes and prototypes to perfect the layout and ensure visitors could easily explore their portfolio and connect with their services. The result was a website that’s not only user-friendly but has earned industry recognition for its elegance and functionality.
3. Development And Functionality
This is where the back-end development team take over to ensure your website functions as well as it looks.
Our developers at ID Studio meticulously code your site to load fast, adapt to any device, and integrate tools like membership platforms, booking systems or online shops. An example could be a London events company launching a ticketing platform: one bug could result in lost sales and frustrated customers. We take the time to build it right the first time, so you don’t have issues once the website is live.
4. Content Creation
At ID Studio, we’ve seen a great-looking website go live with rushed content on many occasions. Putting together the right words, images, and videos takes time and effort. Our copywriting team can collaborate with you to refine your message to ensure it’s impactful and informative. Our SEO specialists review all content to ensure it targets your core search terms, maximising your SERPs. This process takes time, and while it can be worked on during the planning stage, it requires you to allocate resources to ensure it is as good as every other aspect of the website.
5. Test And Test Again
Before your site goes live, we put it through extensive testing, initially in-house, before opening up to your team. This quality assurance phase is where we iron out any bugs, ensuring a polished website for when it goes live.
We do a final test to ensure the website is stable and secure, all content is correct and populated, images and code are minimised, and on-page SEO is all in place. You cannot rush this process. Time spent here ensures a smooth launch and a first-rate experience for your end-users.
Why It’s Worth the Wait
While there are many more examples, you now have five reasons why web design isn’t a quick activity. At ID Studio, we believe this process delivers real value, higher engagement, more conversions, and a website that stands out from your competition.
Arrange a call with our team to discuss how we can help you create something exceptional.
