AI Trends And Predictions In Web Design For 2025

By Darren Chowles on Monday, 6 January 2025

At ID Studio, we've seen firsthand how artificial intelligence has exploded within web design and user experience. As a London-based web design company specialising in bespoke website solutions, we have incorporated AI-driven tools and features into client projects to boost functionality, optimise processes, and deliver exceptional user engagement. From implementing intelligent chatbots and personalised content recommendations to optimising design workflows through AI-powered analytics. As we start 2025, we’re excited to share the trends and predictions shaping the future of web design with AI.

Notable AI Developments In 2024

It’s been just over two years since OpenAI’s ChatGPT surprised the world with its generative AI chatbot. This kicked the AI boom into overdrive and turned ChatGPT into a household name. OpenAI dominated most of 2023, and 2024 saw a surge of competition entering the marketplace.

Some notable events in the world of AI in 2024 included:

Other large AI players entered the arena. These included Alphabet’s Gemini model (which Google is pushing to its Pixel phones) and Anthropic’s Claude model.
Open-source models started appearing, one of the most popular being Meta’s Llama model.
More people are using AI for search. Services like Perplexity have started giving search engines like Google a run for their money by providing answers with source links rather than pages of search results for you to sift through.
AI models have become multimodal, allowing you to generate accurate audio and striking video content (see OpenAI’s Sora) from simple text prompts.
Hardware (Apple, Samsung) and software (Canva, Figma, Instagram) all started integrating AI features.

Rise Of The AI Agents

AI agents are applications that perform tasks on behalf of humans. These agents use AI to make decisions and process requests. You’ve likely come across agents before: virtual assistants like Siri and customer support chatbots are all examples of agents.

Instead of more straightforward tasks, these agents will grow to perform more complex actions, including collaborating with other agents. Many agents like these exist, allowing you to take automated notes during video calls and create conversation summaries, including key points discussed and decisions reached.

Employees can use these agents to perform mundane, repetitive tasks and focus on tasks that need the human touch, like strategic thinking and creative activities. This will result in a boost in productivity.

The most significant players in the AI space are continuously improving their models to handle text, images, audio and video. This will allow for even more sophisticated agents over time.

Widespread Enterprise Adoption

Generative AI use by businesses jumped from 55% in 2023 to 75% in 2024. The most important outcome of this adoption has been increased employee productivity. Whether allowing software engineers to solve coding problems quicker or doctors to reduce time writing reports, this uptake in usage has had a massive impact across several industries.

Some ways in which enterprises will use AI:

Businesses will build their own AI systems to perform various organisational tasks. This includes precision diagnostics in healthcare (augmenting doctors’ expertise) and fraud detection in financial services and insurance.
AI agents will provide more personalised customer experiences, consistent support, and improved customer satisfaction in customer support interactions.
AI will perform an essential role in analysing large data sets in real-time, allowing it to provide actionable insights to businesses to boost profits.

The Demand For Skilled AI Talent Grows

Currently, the most significant barrier to more widescale adoption is education. Employees must be trained in day-to-day AI usage for more organisations to adopt AI. Since a certain level of AI knowledge might become commonplace for many jobs, students and employees must engage with AI and obtain at least a general understanding of it.

It’s also important to note that just because AI exists doesn’t mean you must include it in every aspect of your business. Too many businesses shoehorn AI usage into their organisation for the sake of it (and pay a great deal in the process), rather than using it effectively to increase productivity. Implement an AI strategy that makes sense. ID Studio provides consulting services if you’re in two minds.

The Future Of AI

AI companies will continue to pursue AGI (Artificial General Intelligence), which refers to systems that perform the same intellectual tasks as humans. This includes learning complex reasoning and solving problems in completely unfamiliar situations.

Although this will lead to breakthroughs in many industries, it does raise serious safety and ethical concerns. Many predict that AGI could be years, even decades, away.

Looking To Incorporate AI Into Your Business Or Website?

At ID Studio, we’ve already implemented multiple web-based AI solutions for clients. From generative AI integration to developing cutting-edge AI-based reporting systems, allowing them to make profitable business decisions from insights extracted from their data. Get in touch with us today to discuss your next AI idea.

For more information on how AI can be used on websites, see our article - AI In Web Design. Ideas For How AI Can Be Used In Web Applications.