How Many People Does It Take To Create A Website?

By Neil Kilgallon on Tuesday, 10 December 2024

Creating a professional website is an intricate process that requires various skills to work together. While hiring a single freelancer and expecting them to handle every aspect of website creation might seem tempting from a financial perspective, the reality is far more complex. A successful website involves more than just design; it requires a team of experts, each contributing specialised knowledge.

At our London web agency, we have built a core team that combines some of the industry's best website designers, front-end coders, back-end developers, search and strategy specialists, and project managers.

This article will discuss the skills required to create a successful website that generates the highest ROI for your business.

Key Skills And Roles In A Website Design Team

Here’s a look at who’s involved and what they contribute when we design and build a website.

Graphic Designers

Graphic designers are responsible for creating the website’s visual look and feel. They ensure the design represents your brand's personality and that the UI is both appealing and functional. A skilled website designer can create a wow factor that elevates your website and brand.

Front-End Developers

Front-end designers bring designs to life by coding the user-facing elements of a website. They ensure that everything envisioned by the graphic designer is transformed into a functional and interactive interface. These experts specialize in HTML5, CSS, JavaScript, and responsive design, making sure that the website functions perfectly across all devices and browsers.

Back-End Developers

While front-end developers handle what the user sees, back-end developers focus on what happens behind the scenes. They handle databases, content management systems, eCommerce platforms, and integration with other systems to ensure the website functions smoothly.

Project Managers

Project managers are essential figures in any web development team. They coordinate all team members, ensuring deadlines are met and tasks are distributed effectively. Moreover, they maintain communication with the client, serving as a link between the technical teams and the stakeholders' objectives.

SEO And Marketing Specialists

A great-looking and functional website is useless if no one can find it. SEO (Search Engine Optimisation) specialists focus on enhancing a website's performance in search engine results. Their tasks involve keyword research, on-page optimisation, and technical SEO audits to improve online visibility.

Marketing experts provide insights on enhancing the website to drive conversions and integrate seamlessly with ongoing campaigns. They will design features like CTAs, landing pages, and newsletter signups to ensure the website aligns with business objectives.

Content Creators And Copywriters

Visitors will bounce without engaging copy, no matter how good the website looks and functions. Copywriters and content creators develop compelling, on-brand text for the website's pages. They ensure that the tone and voice resonate with the target audience while also incorporating SEO best practices.

Team Collaboration

Successful website creation depends on these specialists working cohesively as a team. Collaboration ensures that every aspect of the site, whether design, functionality, or optimisation, works together effectively.

Why Freelancers Can't Do It All

While freelancers can be highly talented, they often lack the breadth required to deliver on every aspect of a successful website build. They may be extremely strong in design but only possess basic coding skills. Here at ID Studio, we are often asked to redesign a website that a freelancer has previously created. Here’s why freelancers frequently struggle:

Jack Of All Trades But A Master At None: It’s unlikely that a single person excels equally in design, development, SEO, and content creation. There has to be a tradeoff.
Time Constraints: Balancing multiple responsibilities can lead to stretched schedules and missed deadlines.
Support and Collaboration: Freelancers work solo, which means they lack the support system and peer collaboration that agencies provide.

Of course, freelancers can be an excellent option for straightforward projects and can sometimes be more cost-effective. However, agencies are usually a better option when creating a more complicated and scalable website.

The Web Agency Advantage

Hiring a website creation agency provides access to a team of experts working together seamlessly. Why is this important?

Comprehensive Skill Sets: Each role is handled by a professional with deep expertise in their individual specialist field.
Efficient Processes: Agencies typically have established workflows that streamline the design and development process and ensure quality at every stage.
Accountability: With an agency, there’s always a team accountable for delivering the project to your satisfaction.

We previously published an article on Web Design Agency Or Freelancer, which you should read for more information.

Investing In The Right Team

The web design and development team at ID Studio have been working together for several years and have all the skills needed to create a website that looks stunning, is user-friendly, functions seamlessly, is optimised for search engines, conversions and maximum ROI.

Get in touch with the team to see how we can help create a stunning new website to redesign your existing one.