Suzanne Neville is a renowned bridal fashion designer who is highly regarded worldwide and is particularly popular among celebrities. She is known for her exceptional precision and expertise in pattern cutting, which has earned her the nickname "Corset Queen" due to her ability to create incredibly flattering silhouettes. Suzanne operates from a distinguished studio located in the heart of London, which is one of the few remaining British-made couture houses in the United Kingdom.
Website Overview
The previous WordPress website was underperforming, with design, performance and SEO issues. ID Studio was tasked with the complete redesign of the website which incorporates the following:
Careful planning and workshop discussion
Well-structured and modern creative design & brand exploration
Responsive mobile-first design
The site handles a large array of stunning photography with welcoming usability
Strategically placed call-to-action triggers to get in touch and book a consultation
Core objective-driven design
ProcessWire CMS for the marketing website
Laravel eCommerce integration, booking & lead management
Dynamic mouse follow using Canvas
OWASP Top 10 Security
ProcessWire & Laravel Content Management System
The website uses a hybrid backend to give Suzanne Neville a completely flexible content management system. We used a ProcessWire CMS for the marketing website giving the ability to create new content using any combination of designed modules.
Laravel powers the back-end which includes eCommerce, online payment processing, booking schedules, and lead management.
The existing website faced numerous challenges. Inconsistencies in design hindered its alignment with the established brand image and message.
An outdated WordPress installation posed security risks, potentially exposing the website to hacking. Additionally, the slow page speed and bloated code base adversely affected search engine optimisation (SEO).
Mobile responsive issues were scattered throughout the website resulting in a less than satisfying experience on mobile phones and tablets.
The limited functionality of the website restricted its effectiveness in lead generation and arranging showroom bookings at the London location.
Website Review
The Solution
The website required a complete reconstruction, ensuring a closer alignment of its aesthetics with the brand.
Collaborative planning sessions with Suzanne Neville's in-house team played a crucial role in defining the direction of the new website, with a strong emphasis on accomplishing predefined objectives.
A mobile-first approach to design ensured the new website worked flawlessly across all devices. A faster loading, cleaner code base helped improve Suzanne Neville's SEO and SERPs.
Additional functionalities were integrated to enhance the business model, enabling real-time online bookings, sales, and order processing.
A stunning new design, clean mobile-first code base and flexible, user-friendly content management system.
The end result is a stunning showcase marketing website that resonates with its target audience and has received praise from Suzanne Neville and customers alike. Of course it goes without saying that good photography and videography is an essential part of the Suzanne Neville experience.
