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The ID Studio Brand

By Michael Macneil on Friday, 21 February 2025

ID Studio has gone through many brand updates over the past 25 years, we love to re-invent ourselves ever 4 or 5 years. Below is a sample of our new brand design and guidelines to inspire existing and new potential clients to consider where their own brand is today. 

Establishing a clearly defined brand and brand guideline are essential to each marketing initiative undertaken by your company. If your branding is unclear, disjointed and sporadic you will not have a strong starting point when you undertake anything that is presented to your audience, the public, customers or clients.

Brand Overview

We have gone back to a predominantely dark theme, mapping out a broader asset landscape that gives us a limitless playground. A good selection of primary and secondary colours and modern bold selection of fonts.

  • Creative exploration
  • Core objective-driven brand design
  • Full brand guidelines
  • Tone of voice
  • Introducing texture and sensory assets
  • Modern font selection
  • Central Figma assets library for our design team