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The ID Studio Brand

By Michael Macneil on Friday, 21 February 2025

ID Studio has undergone numerous brand updates over the past 25 years, we love reinventing ourselves every 4 or 5 years. Below is a sample of our new brand design and guidelines, intended to inspire both existing and potential clients to reflect on the current state of their own brand.

Establishing a clearly defined brand and brand guideline is essential for every marketing initiative your company undertakes. If your branding is unclear, disjointed and inconsistent, you will not have a strong foundation for anything presented to your audience, whether the public, customers or clients.

Brand Overview

We have gone back to a predominantely dark theme, mapping out a broader asset landscape that gives us a limitless playground. A good selection of primary and secondary colours and modern bold selection of fonts.

  • Creative exploration
  • Core objective-driven brand design
  • Full brand guidelines
  • Tone of voice
  • Introducing texture and sensory assets
  • Modern font selection
  • Central Figma assets library for our design team